Reference — Seasonal iconsCalendar 2026–27
Seasonal App IconsA holiday edition of your icon for every date your users celebrate
Start from the icon you already ship. We keep its character and draw a Christmas, Diwali, Ramadan, Lunar New Year or Black Friday version, picked for your markets, then tell you which app update each one has to be in.
Make a seasonal pack1 credit per icon · download free
Halloween
Diwali
Christmas
Lunar New Year
Your icon
Ramadan
Valentine’s Day
Easter
Black Friday & Cyber Monday
Sheet 01 — How it worksFive steps
One icon in,
a year of editions out
Start from your icon
Pick the icon your app ships with today.
Markets and dates
Tick the regions you sell in. We suggest the dates that matter there; add or drop any.
Direction
A touch, dressed up or full takeover. Lock what must not change, then draw one real sample.
Review at 60 px
Check every edition at home-screen size, in dark, tinted and themed.
Ship
The icons are grouped into a few app updates, each with one deadline, in one zip.
Sheet 02 — Examples40 editions
One icon,
every date
We ran one icon through the seasonal pack for every date in the calendar, at the recommended Dressed up level with the subject and silhouette locked. These are the generator’s first drafts, not retouched.
“Cat with headphones”
Thanksgiving (Canada)Oct 12
Children’s Day (Brazil)Oct 12- HalloweenOct 31
Día de MuertosNov 1–2- DiwaliNov 8
Singles’ Day 11.11Nov 11
Thanksgiving (US)Nov 26- Black Friday & Cyber MondayNov 27–30
UAE National DayDec 2
HanukkahDec 4–12- ChristmasDec 25
Boxing Day salesDec 26
New YearDec 31 – Jan 1
Shōgatsu (Japanese New Year)Jan 1–3
Orthodox ChristmasJan 7
Carnival & Mardi GrasFeb 5–9- Lunar New YearFeb 6
- RamadanFeb 8 – Mar 9
- Valentine’s DayFeb 14
Eid al-FitrMar 10
St Patrick’s DayMar 17
Nowruz (Persian New Year)Mar 20
HoliMar 22- EasterMar 28
SongkranApr 13–15
Golden Week (Japan)Apr 29 – May 5
Mother’s DayMay 9
Eid al-AdhaMay 16
Pride MonthJun 1–30
Father’s DayJun 20
Women’s Football World CupJun 24 – Jul 25
Independence Day (US)Jul 4
Mid-July salesJul 13
Independence Day (India)Aug 15
Back to schoolAug 16 – Sep 7
Enkutatash (Ethiopian New Year)Sep 12
Mid-Autumn Festival & ChuseokSep 15
Independence Day (Mexico)Sep 16
Saudi National DaySep 23
Heritage Day (South Africa)Sep 24
Sheet 03 — Holiday calendar2026–27
App icon holiday calendar 2026–27Every date,
and when to ship
Ship each icon in an app update that is live 14 days before the date. Diwali, for example, needs to be live by Oct 25. Moon-based dates are approximate and can move by a day.
| Date | When | Where | Ship by | What the icon shows |
|---|---|---|---|---|
| Thanksgiving (Canada) | Oct 12 | N. America | Sep 28 | Maple leaves, a harvest table, pumpkin pie, rust and gold. |
| Children’s Day (Brazil) | Oct 12 | Latin America | Sep 28 | Toys, kites, bright primaries. |
| Halloween | Oct 31 | N. America, Europe, Oceania | Oct 17 | Jack-o’-lanterns, bats, a big moon, orange on purple-black. |
| Date | When | Where | Ship by | What the icon shows |
|---|---|---|---|---|
| Día de Muertos | Nov 1–2 | Latin America, N. America | Oct 18 | Marigolds (cempasúchil), papel picado, decorated calaveras, candles. |
| Diwali | Nov 8 | South Asia, SE Asia, Europe, N. America | Oct 25 | Rows of diya lamps, rangoli patterns, marigold garlands, saffron and gold light. |
| Remembrance Day | Nov 11 | Europe, N. America, Oceania | No icon | Plan around it. Any promotional icon. Plan launches around it. |
| Singles’ Day 11.11 | Nov 11 | East Asia, SE Asia | Oct 28 | Bold 11.11, red and gold, shopping bags, coupons. |
| Thanksgiving (US) | Nov 26 | N. America | Nov 12 | Autumn leaves, harvest, pie, a cosy table. |
| Black Friday & Cyber Monday | Nov 27–30 | N. America, Europe, Latin America, Oceania, MENA | Nov 13 | Black ground, a bold price tag or % mark, one loud accent. |
| Date | When | Where | Ship by | What the icon shows |
|---|---|---|---|---|
| UAE National Day | Dec 2 | MENA | Nov 18 | Flag colours, falcon, dhow, desert gold. |
| Hanukkah | Dec 4–12 | N. America, Europe, MENA | Nov 20 | A nine-branch menorah, dreidel, blue, white and silver. |
| Christmas | Dec 25 | N. America, Europe, Latin America, Oceania, Africa, SE Asia | Dec 11 | Santa hat, tree, snow, string lights, wrapped gifts. |
| Boxing Day sales | Dec 26 | Europe, Oceania, N. America | Dec 12 | Sale tags, gift boxes, winter sales in the UK, Canada, Australia and NZ. |
| New Year | Dec 31 – Jan 1 | N. America, Latin America, Europe, MENA, Africa, South Asia, East Asia, SE Asia, Oceania | Dec 17 | Fireworks, confetti, midnight blue and gold. |
| Date | When | Where | Ship by | What the icon shows |
|---|---|---|---|---|
| Shōgatsu (Japanese New Year) | Jan 1–3 | East Asia | Dec 18 | Kadomatsu pine and bamboo, kagami mochi, plum blossom, the goat of 2027, red and white. |
| Orthodox Christmas | Jan 7 | Europe, Africa, MENA | Dec 24 | Eight-pointed star, candles, snow, deep red and gold. |
| Australia Day | Jan 26 | Oceania | No icon | Plan around it. Most brands now skip promotional icons for it. |
| Date | When | Where | Ship by | What the icon shows |
|---|---|---|---|---|
| Carnival & Mardi Gras | Feb 5–9 | Latin America, Europe, N. America | Jan 22 | Masks, feathers, confetti, samba colour. Mardi Gras is purple, green and gold. |
| Lunar New Year · Year of the Goat | Feb 6 | East Asia, SE Asia, N. America, Oceania | Jan 23 | Red lanterns, red envelopes, plum blossom, the goat. |
| Ramadan | Feb 8 – Mar 9 (approx.) | MENA, South Asia, SE Asia, Africa, Europe | Jan 25 | Crescent moon, fanous lanterns, stars on a night sky, calm teal and gold. |
| Valentine’s Day | Feb 14 | N. America, Latin America, Europe, MENA, Africa, South Asia, East Asia, SE Asia, Oceania | Jan 31 | Hearts, pink and red, a love letter. |
| Date | When | Where | Ship by | What the icon shows |
|---|---|---|---|---|
| Eid al-Fitr | Mar 10 (approx.) | MENA, South Asia, SE Asia, Africa, Europe | Feb 24 | Crescent and star, lanterns, festive sweets, green and gold. |
| St Patrick’s Day | Mar 17 | Europe, N. America, Oceania | Mar 3 | Shamrocks, green everything, a touch of gold. |
| Nowruz (Persian New Year) | Mar 20 | MENA, South Asia | Mar 6 | Haft-sin table: sprouting sabzeh, painted eggs, goldfish, hyacinth. Spring green. |
| Holi | Mar 22 (approx.) | South Asia, N. America, Europe | Mar 8 | Clouds of coloured powder, water splashes, every bright colour at once. |
| Easter | Mar 28 | Europe, N. America, Latin America, Oceania | Mar 14 | Painted eggs, spring flowers, a bunny, soft pastels. |
| Date | When | Where | Ship by | What the icon shows |
|---|---|---|---|---|
| Songkran | Apr 13–15 | SE Asia | Mar 30 | Water splashes, water guns, jasmine garlands, Thai New Year heat. |
| Anzac Day | Apr 25 | Oceania | No icon | Plan around it. Any promotional use. Australian and NZ law restricts commercial use of “Anzac”. |
| Golden Week (Japan) | Apr 29 – May 5 | East Asia | Apr 15 | Koinobori carp streamers, spring travel, fresh green. |
| Date | When | Where | Ship by | What the icon shows |
|---|---|---|---|---|
| Mother’s Day | May 9 | N. America, Europe, Oceania, East Asia, South Asia, Latin America | Apr 25 | Carnations, bouquets, a handwritten card. |
| Eid al-Adha | May 16 (approx.) | MENA, South Asia, SE Asia, Africa | May 2 | Crescent, lanterns, a gold Kaaba silhouette, family gatherings. |
| Date | When | Where | Ship by | What the icon shows |
|---|---|---|---|---|
| Pride Month | Jun 1–30 | N. America, Europe, Oceania, Latin America | May 18 | Rainbow or progress-flag stripes worked into your own colours. |
| Father’s Day | Jun 20 | N. America, Europe, South Asia, East Asia, Latin America | Jun 6 | A tie, tools, a mug, calm blues. |
| Women’s Football World Cup | Jun 24 – Jul 25 | Latin America, Europe, N. America, Oceania, East Asia | Jun 10 | A football, pitch stripes, host Brazil’s green and yellow. |
| Date | When | Where | Ship by | What the icon shows |
|---|---|---|---|---|
| Independence Day (US) | Jul 4 | N. America | Jun 20 | Fireworks, stars and stripes, summer barbecue. |
| Mid-July sales | Jul 13 (approx.) | N. America, Europe, East Asia, South Asia | Jun 29 | Summer sale tags, bold blue and orange. |
| Date | When | Where | Ship by | What the icon shows |
|---|---|---|---|---|
| Independence Day (India) | Aug 15 | South Asia | Aug 1 | Tricolour kites, saffron, white and green, the navy Ashoka chakra. |
| Back to school | Aug 16 – Sep 7 | N. America, Europe | Aug 2 | Pencils, notebooks, backpacks, an apple on the desk. |
| Date | When | Where | Ship by | What the icon shows |
|---|---|---|---|---|
| Enkutatash (Ethiopian New Year) | Sep 12 | Africa | Aug 29 | Yellow Adey Abeba daisies, spring after the rains. |
| Mid-Autumn Festival & Chuseok | Sep 15 | East Asia, SE Asia | Sep 1 | Full moon, mooncakes, the jade rabbit, paper lanterns. |
| Independence Day (Mexico) | Sep 16 | Latin America | Sep 2 | Green, white and red, papel picado, fiesta lights. |
| Saudi National Day | Sep 23 | MENA | Sep 9 | Green and white, palm and swords, celebration lights. |
| Heritage Day (South Africa) | Sep 24 | Africa | Sep 10 | Braai fires, protea, heritage patterns, flag colours. |
Sheet 04 — The packFree to download
One folder
per app update
Each folder has that update’s iOS alternate icon sets with dark and tinted versions, Android launcher icons with the themed layer, the plist and manifest snippets, and App Store In-App Event artwork. The calendar file adds every deadline with a reminder a week before.
- 1-autumn-update/
- ios/AppIcon-diwali.appiconset/
- ios/Info.plist-snippet.xml
- android/res/mipmap-*/ic_launcher_diwali*.png
- android/AndroidManifest-snippet.xml
- store/in-app-event-diwali-1920x1080.png
- 2-winter-update/ …
- schedule.ics
- README.md
Sheet 05 — CreditsPrices in USD
1 credit
per icon
Draw one sample first and pay for the rest only once you like it. The download is free.
Sheet 06 — Answerssupport@appicons.ai
Seasonal icon questions
- When should I ship a Christmas app icon?
- Put the Christmas icon in an app update that is live by Dec 11, 14 days before Dec 25. An app can only switch to an icon that is already inside the installed version, and store review plus the time people take to update both need slack.
- How do alternate app icons work on iOS?
- Each seasonal icon is an alternate app icon in your asset catalog. Your app calls UIApplication.shared.setAlternateIconName with the icon's name on the day, and setAlternateIconName(nil) to go back. iOS shows the person a short notice when the icon changes.
- How do seasonal icons work on Android?
- Each icon is an activity alias in AndroidManifest.xml with its own launcher icon. Your app enables the alias for the holiday and disables the default with PackageManager.setComponentEnabledSetting. Some launchers move or remove the home-screen shortcut when the alias changes.
- Can the icon change on the date by itself?
- No store switches it for you. Your app checks the date when it runs and switches the icon. The pack's schedule.ics lists each switch-on and switch-back date, and the README has the Swift and Kotlin code.
- Which holidays are included?
- 43 dates across 9 regions: Thanksgiving (Canada), Children’s Day (Brazil), Halloween, Día de Muertos, Diwali, Singles’ Day 11.11, Thanksgiving (US), Black Friday & Cyber Monday, UAE National Day, Hanukkah, Christmas, Boxing Day sales and more. Remembrance days are listed so you can plan around them, but never get a festive icon.
- Will the seasonal icon still look like my app?
- Yes. You start from the icon you already ship and choose what must not change, such as the character, the shape, your colours or your lettering. You draw one real sample and see it at 60 px before making the rest.
- Do seasonal icons include dark, tinted and themed versions?
- Yes. Every seasonal icon ships with iOS 18 dark and tinted versions and an Android 13 themed monochrome layer, at no extra cost.
- How much does a seasonal pack cost?
- 1 credit per icon. The first sample is 1 credit and you pay for the rest only once you like it. Downloading the pack is free. Credit packs start at $10 for 100 credits, paid once, with no subscription.
See also: the seasonal packs launch post, dark, tinted and themed app icons and the iOS and Android icon generators.